Mandarin Oriental Creates Original Content And Lets You Book Reservations With A New Online Magazine. Rich Content = Increased Page Views = Increased Time on side ?=? Increased Conversion???
Mandarin Oriental has launched Destination MO, an online magazine featuring local and cultural content from destination cities in which the hotel group has properties. The magazine, possessing an elegant and refined aesthetic — undoubtedly meant to match the that of the hotel’s properties — aims to offer past, current and prospective guests travel and lifestyle eye candy that will lure them back for a stay. To that end, the online magazine has incorporated reservations capabilities directly into the site, allowing for immediate, streamlined booking without having to direct viewers back to the hotel’s site in order to book.