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Zoom How Do The ‘Original’ Boutique Hotels Stay Ahead of the Chains

With deep-pocketed, multinational behemoths now playing the boutique game, how do the segment’s “true” boutiques maintain the iconoclastic cool that defined the category to begin with? We checked in with five pioneering boutique brands, and asked them that very question. 

|| READ FULL ARTICLE from AdWeek »

How Do The ‘Original’ Boutique Hotels Stay Ahead of the Chains

With deep-pocketed, multinational behemoths now playing the boutique game, how do the segment’s “true” boutiques maintain the iconoclastic cool that defined the category to begin with? We checked in with five pioneering boutique brands, and asked them that very question.

|| READ FULL ARTICLE from AdWeek »

Source: adweek.com
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